![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2018/04/Fitness-Aps.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![The MyFitnessPal app, with a mention of the acquisition by Under Armor, is seen on a smartphone in Golden, Colorado in this February 5, 2015 photo illustration. Under Armour Inc, which provides The MyFitnessPal app, with a mention of the acquisition by Under Armor, is seen on a smartphone in Golden, Colorado in this February 5, 2015 photo illustration. Under Armour Inc, which provides](https://c8.alamy.com/comp/2CY7CXJ/the-myfitnesspal-app-with-a-mention-of-the-acquisition-by-under-armor-is-seen-on-a-smartphone-in-golden-colorado-in-this-february-5-2015-photo-illustration-under-armour-inc-which-provides-sports-clothing-and-accessories-has-acquired-two-mobile-apps-for-about-560-million-moving-deeper-into-the-trendy-connected-fitness-and-wearable-devices-sphere-the-company-said-it-would-pay-475-million-for-myfitnesspal-a-free-app-for-tracking-food-habits-and-caloric-intake-reutersrick-wilking-united-states-tags-business-health-science-technology-2CY7CXJ.jpg)